Slow roasted.
Wide awake.
Bereiken means to reach. We chase peak aroma from high-altitude Arabica farms, hand-sort every harvest, and stop the roast at the exact moment caramel turns to cocoa.
The Bereiken Journey
The Idea
Frustrated with the gap between commodity instant coffee and expensive imported beans, we set out to create something different — premium instant that didn't compromise.
First Harvest
We partnered with small-holder farms in Coorg and Araku Valley, sourcing our first single-origin Arabica lot. Hand-sorted, slow-roasted in a 15-kg drum.
Bereiken Launches
The name means 'to reach' in Dutch. We launched with one SKU — Classic — and sold out in 72 hours. The inbox flooded. We knew we were onto something.
Five Flavours
The range expanded to five roast profiles. Every jar is still made in batches of under 200 units, shipped within 7 days of roasting.
Our Values
Farm-First Sourcing
We pay above fair-trade rates directly to farmers. No middlemen. Long-term relationships mean better harvests every year.
Small-Batch Roasting
Every batch is roasted to order in drums under 20kg. We stop the roast at the exact moment caramel turns to cocoa.
Made in India
From farm to jar, every step happens in India. We're proud of Indian Arabica and think the world should taste it.
No Compromises
No chicory. No fillers. 100% Arabica. Instant coffee that actually tastes like coffee.
Peak Aroma Shipping
We ship within 7 days of roasting, nitrogen-sealed, so the coffee you receive is at its absolute best.
Minimal Packaging
Glass jars that you can refill or reuse. Packaging that doesn't outlive the planet.
Ready to reach your best morning?
Pick a roast. Free delivery above ₹999.